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Loan Consolidation and Insurance Quotes: Serious CPC

SEO

I'm not sure what keeps bringing me back to this fascination, but I hear about "that guy" who makes $X,XXX a month off of targeting web sites to specific valuable key-words. Any Google search you do for "expensive adwords" or "valuable cpc" etc is not short on results...which tells me that there must be a lot of money on the table for this type of activity.

BUT, whenever I get that urge to do some research on this topic I just can't help but feel like it is some kind of scam, or "dirty" in some regard.

Do any of you run these type of targeted key-word sites? Have you been hired to build some? Is it a scam to build this kind of site?

I can't decide...I guess my stance would be if the site adds to the betterment of the internet or provides some actual service to the user, then maybe it is perfectly fine to do so.

Just in case you haven't done any research in this area before, here are the to top 10 most expensive Adwords (as of 9/11/06) source

(yes, that does say $69.16 PER CLICK!!!)

  1. school loan consolidation - $69.16
  2. college loan consolidation - $68.35
  3. car insurance quotes - $66.88
  4. school consolidation - $66.29
  5. auto insurance quotes - $65.90
  6. college consolidation -$64.04
  7. student loan consolidation rates - $60.14
  8. sell structured settlement - $59.82
  9. sell annuity - $58.92
  10. federal student loan consolidation - $58.58


---EDIT---
Thanks to a friendly comment, we all (by that I mean me) heard about Overture.com. They have cool way to see what advertisers are paying for key words. I'm not sure how this really ties in to Adwords, as this is a Yahoo ads tool. But, it might suggest a more realistic CPC for these keywords.
The same top 10 list with bid prices pulled from Overture (Yahoo)
  1. school loan consolidation - Advertiser's Max Bid: $3.61
  2. college loan consolidation - Advertiser's Max Bid: $8.01
  3. car insurance quotes - Advertiser's Max Bid: $5.99
  4. school consolidation - Advertiser's Max Bid: $1.15
  5. auto insurance quotes - Advertiser's Max Bid: $5.99
  6. college consolidation - Currently, there are no bidded listings on this term.
  7. student loan consolidation rates - Advertiser's Max Bid: $5.01
  8. sell structured settlement - Advertiser's Max Bid: $15.10
  9. sell annuity - Advertiser's Max Bid: $15.50
  10. federal student loan consolidation - Advertiser's Max Bid: $5.03

tags:
SEO
Ryan Everhart said:
 
Ok, I know you got at least 3 unique clicks on "Loan Consolidation". We want to know if you get the money!
 
posted 1116 days ago
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You got it. I have my doubts about the accuracy of those numbers as I don't really understand the "science" involved in calculating them...but I will definitely report back.

Aaron
 
posted 1116 days ago
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jesus mohamad claus said:
 
Go to Overture and use the bid tool...you'll find they are only around 3.50 a click max. Writing stories without checking the accuracy of the source is like yelling 'free money' in a auditorium of retards during a 'get rich selling on ebay' conference. Fat housewifes and lazy unethical businessmen prop up half the middle economy buy believing this kind of junk nonsense get rich crap and end up buying a few thousand dollars of start up tools form the guy who bought into the day before. Point is, only real content, quality sites make money at SEO, the rest are just used up whores at an rest stop strip club on pay day.
 
posted 1116 days ago
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Hey, thanks jesus momhamad claus. I will check out Overture...maybe!

I had never heard of it before your comment. But then again, I hadn't really looked very hard. I can't really get past that whole "icky" feeling about this issue. It also seems like you might not be able to either, with your interesting choice of names to protect the "not-so-innocent?" Very colorful depiction you provided, btw.

 
posted 1116 days ago
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FYI - After yesterdays experiment (thanks Ryan)...the CPC for whatever ad was clicked leans more towards Overture's click per cost data.
 
posted 1115 days ago
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Sheila Topstone said:
 
Top Consolidators is a new group of student loan experts dedicated to getting you the best rate, or the plan that best fits your financial goals. We are the most aggresive Student Loan Consolidation Company on the web.
 
posted 1088 days ago
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Ryan Everhart said:
 
HAHAHA ^ that's an ad!!! I can only guess that your post showed up near the top on a Google search.
 
posted 1088 days ago
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Kelly Miller said:
 
      Student loan consolidation, private student loans, free scholarship search engine, daily student loan blog, and more. - Lock in the lowest rate with ||||||||||.  spammity spammity spam spam spam spam 
 
posted 1082 days ago
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