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Google tips for improving ranking and indexing

ColdFusion
First off, if you haven't done it yet you probably should go and submit a sitemap with Google [see post on sitemaps].

Google has released some tips on improving your site's indexing and ranking and what is the first thing they suggest? CONTENT

Overall, there wasn't much new information found in the blog post, there were some items that should be noted.
  • Search Engine Safe URLs
    • There is some debate about this, but if Google can URLs with query strings then the rest should follow the lead eventually: If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
    • This is valuable: Don't use "&id=" as a parameter in your URLs, as we don't include these pages in our index.
  • FeedFetcher
    • The simple way to have your site's RSS/atom feed included in FeedFetcher is just to follow the same guidelines used to add a live bookmark in FireFox [seen here]
    • "Feedfetcher requests are all user-initiated, so it does not index feeds to add them to search results for Google services. The feeds that appear in search results are those crawled by Googlebot. Googlebot uses feed autodiscovery to find public feeds. Learn how to add these tags to your site."
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