Increase Google Search Relevance---Blog Something
ColdFusion
Ask anybody who has done their homework on search engine optimization, "What is the quickest way to search engine relevance?" Unless they are "black hat", they are likely to tell you that your site needs CONTENT!
Enter the Weblog (aka Blog). A site owner who wants to a) get indexed more often, b) have more return visitors, and c) get higher search results...will eventually at least consider blogging.
By adding content that people will want to read, you increase your chances of other bloggers posting something about your post (and linking to it). The more links TO your site FROM other sites really does a lot to increase relevance...especially if that FROM site already has a high page ranking.
Another thing that really makes an impact on search results is all of the keyword phrases that are generated as a result of your topical blog posting.
--Also see these posts on accessibility and Google PageRank
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